West Ham have been offered the prospect of the naming rights of the London Stadium by the landlords LLDC.
The London Legacy Development Corporation have struggled to find a partner for the naming rights and this has been a cause for the ongoing financial issues which the stadium has incurred.
West Ham have been frustrated to date at the lack of success in finding a sponsorship partner which has impacted potential revenue for both the club and LLDC, however a new proposal has now been put to the club to take charge of the situation.
Lyn Garner, the chairman of LLDC has publicly stated that the landlords would be willing to talk to the club if the right offer can be proposed.
“The concept has moved from simply selling stadium naming rights but rights across the whole of the park,” said Garner as reported by the BBC.
“Will I give naming rights to West Ham? Yes I would give the naming rights to West Ham if the right financial deal was put on the table. If they want to offer £4m a year to sell naming rights, then we can have a conversation.
“Those naming rights are worth a lot more money when they are put in a pot for a shirt deal and I can’t sell them cheaply to a football club.”
West Ham have yet to comment but the proposal, if deemed viable financially, could prove very popular as the club would then be in control of the naming rights, thus ditching ‘The London Stadium’, as it is currently known.