West Ham are gearing towards a mammoth sponsorship deal when our current agreement with Betway expires.
The football authorities are known to soon be introducing legislation which will prohibit football clubs from partnering with betting companies as their main sponsor, which would impact West Ham if brought into effect before 2025.
The current deal in place with Betway expires in 3 years, and unless the authorities bring in any new rulings, then the deal is expected to run until that time. However there has been a proposal put to West Ham from the stadium owners LLDC in regards to naming rights.
The LLDC have offered West Ham a deal for £4m per year to own the rights to the stadium, however as revealed exclusively by our man-in-the-know ExWHUEmployee the club are not keen to pursue that offer.
Ex has in fact revealed that there is confidence amongst the owners that West Ham will be able to agree to a lucrative sponsorship agreement which will include the main sponsorship and stadium naming rights as a ‘package’, similar to that in place with Arsenal and Emirates.
The potential arrangement could see a huge revenue increase for the club which would be another step towards mixing it with the elite in football, with the club also keen to embark on a lucrative tour of the US next summer, although David Moyes needs convincing on the matter.
Speaking exclusively this week, ExWHUEmployee confirmed the confidence within the club that a mega sponsorship deal can be realised, although Ex does have concerns over the re-naming of the stadium.
“The club have now said they won’t take up the option of buying the naming rights for £4m which they have been offered,” stated Ex. “They are instead confident that their next kit sponsorship deal can be a very wealthy deal.
“I personally do not want to see the stadium become something like the “The Adidas Arena” as I think it sounds tacky. I am quite happy with the London Stadium, I’ve got used to it now. Of course it will never have the same significance as Upton Park or the Boleyn Ground but for the new era I don’t mind it.
“If we were to change it I would like to see a reference to our founders Thames Ironworks or perhaps something to do with the academy.”