Football finance expert slams West Ham board for PSR “get-out” and claims that they have no excuse not to spend.

West Ham have been extremely consistent in their message that the club must sell before it buys. It’s one that’s frustrated fans so far this Summer, but it ones they sssm like they’re going to stick to.

However, football finance expert Adam Williams claims that there is no reason that this should be the case. “Things have just got a bit awkward for clubs like West Ham, who brief to journalists that they are up against it with PSR even though they actually have plenty of headroom to spend,” Williams explained to TBR Football.

“The fact that Villa are now selling the women’s team to themselves following in Chelsea’s footsteps effectively means that every Premier League side has been approved to do the same. West Ham have a WSL team too which, based on the Villa valuation, is probably worth £50 million. David Sullivan could use that to artificially create more PSR flexibility if he really needs to.”

“I strongly suspect that he won’t, however, as he simply doesn’t need to because West Ham don’t have any PSR problems.”

“The reason the owners aren’t investing or are saying they need to sell before they buy is because of cash flow and the fact they don’t really want to put any more of their own money into the club, not because of PSR. That’s a perfectly viable reason in my view, but you should be honest with fans about that. Don’t blame PSR as an easy get-out.”

“Hopefully one silver lining of the Chelsea and Villa intra-company deals is that more fans are aware of what can be done if you do actually need to create more breathing space to spend. There’s nowhere to hide now.”

It’s a message the board will dread hearing. The truth is out, there’s nowhere to run, “there’s nowhere to hide”. Fans know the truth and all eyes will be watching eagerly.