The West Ham Way Pre Match Event

Join Dave Walker, ExWHUemployee, and your brand new host – ‘Mad Dog’ Martin Allen – as we’re joined by your favourite West Ham heroes and legends for a live Q&A.

We are delighted to announce that we have moved our popular events to a brand new location for the 2023/24 season, just a 10-minute walk from the London Stadium.

Colour Factory, situated next door to Hackney Wick station, is now the new Home of The West Ham Way Pre Match Event! A spacious and impressive area for West Ham fans to meet, Colour Factory offers outside space, large bars with a huge range of discounted drinks, and state of the art screens and sound systems. As always, you can continue to expect top quality music, a superb raffle, and a great crowd of die-hard West Ham fans!

We have teamed up with West Ham Live who put on some amazing events for the Europa League Semi’s and Final games, to replicate our time at the East Ham Working Man’s Club. Not only this, having been removed from their recent home, we will be welcoming all members of the West Ham Supporter’s Club to our events, where both TWHW Patreon’s and West Ham Supporters Club members will receive £5 off their entrance price.

Interested in sponsoring one of our events? Please contact us for more information.

Our Next Event

The Under 21's
Date: Saturday 5th April 2025
Time: 11:00-14:00
Location: Colour Factory, Hackney Wick

We are delighted to announce our under 21s prematch event. We have the u21s management duo of Mark Robson and Steve Potts as our guests for the Bournemouth match on the 5th April at 11am-2pm.

This will be a fascinating event because we will hear about their experiences under different managers, some of the up and coming players and their obvious playing career with the club they both support. Mark Robson was also a first team coach under David Moyes. All players including our host Martin Allen were part of the 1992-1993 promotion winning team. Steve Potts made 506 appearances for West Ham scoring 1 goal for the club from the 1984-85 season right up to 2000-2001 season winning 2 Hammer of the Year Awards.

We have found the perfect new home for our legendary pre-match events – right next to the London Stadium! Say hello to The Colour Factory, conveniently located next door to Hackney Wick station. This is where the magic happens, and we can’t wait to welcome you all.

Same format! – BIGGER & BETTER value & venue

🎉 Exciting News for West Ham Fans!

We’re thrilled to announce that we’ve found the perfect new home for our legendary pre-match events – right next to the London Stadium! Say hello to The Colour Factory, conveniently located next door to Hackney Wick station. This is where the magic happens, and we can’t wait to welcome you all.

Here’s what you can expect at our new venue:

🍻Affordable Drinks: We’ve got great news for your wallet! Enjoy your favorite brews, including Lager, for just £5 per pint. We believe in keeping your thirst quenched without breaking the bank.

🎉 Spectacular Production: Brace yourself for an amazing production and stage show featuring ex-players and club legends. These West Ham icons will bring you closer to the heart and soul of our beloved team.

🍔 Delicious Dining: Hungry before the match? No problem! We’ve got tasty food options available right on-site, including a delectable vegan choice for those with a more plant-based palate.

💺 Ample Seating: Worried about finding a comfortable spot to relax? Don’t be! We’ve got plenty of seating in both our general admission and VIP areas. Whether you prefer mingling with fellow fans or lounging in a more exclusive setting, we’ve got you covered.

🍻 Fantastic Atmosphere: Experience the pre-match buzz like never before. The Colour Factory boasts spacious outdoor areas, large bars stocked with an extensive range of beverages, and state-of-the-art screens and sound systems. It’s the ultimate destination for West Ham fans!

🚶 Convenient Location: Just a quick 10-minute walk from the stadium, The Colour Factory is your go-to spot before the big match.

🔴 Legacy Events: We’re proud to continue the tradition of our immensely popular events, which started at the East Ham Working Man’s club and continued at O’Neil’s in Leytonstone.

🙌 Exclusive Benefits: We’re extending a warm welcome to all members of the West Ham Supporters Club. Members will enjoy a fantastic £5 discount on their entrance fee, as will our loyal Patreons.

Patreons please leave your names under the patreon post and pay your £10/£35 on the door. Ultra Patreons get in free on the house or pay £25 for VIP entry but please also put your names down on the patreon post. Any guests of patreons will need to buy their tickets from this page.

Here’s a sneak peek at our event packages:

💥 Standard Package: £15 entrance fee (Free for Ultra Patreons, £10 for Patreons, Supporters Club members, and children). You’ll have access to a wide range of reasonably priced drinks, engaging Q&A sessions, thrilling raffles and auctions, and a soundtrack of West Ham-themed music and DVDs.

🥂 Inclusive Package: For just £40 (£35 for Supporters Club and Patreons, and £10 for kids, £25 for Ultra Patreons), you’ll receive all the standard perks plus your very own VIP room complete with a private bar and restroom. The highlight, of course, is the all-inclusive bar with a selection of beverages to enjoy in an exclusive setting.

🎤 Meet Our Host: The charismatic Martin Allen, aka “Mad Dog,” will be our host. With six years at the club (1989-1995) and 190 appearances with 25 remarkable goals, Martin is the perfect host for these events. His humor and personal touch make our events truly special.

We’re confident that The Colour Factory will be THE spot for all West Ham fans to gather before the match. Whether you’ve attended our previous events or are a first-time guest, we can’t wait to welcome you. Get ready for unforgettable moments, and let’s cheer on our beloved West Ham together! ⚒️🙌 #COYI

LOCATION

The Colour Factory, E9 5ENWe are delighted to announce that we have another legend and fan returning as out guest for this event. This will be our 8th event at our new venue before the Luton Town match on the 11th May at 11am-2pm.

We are over the moon to welcome our all time 5th highest goalscorer with an impressive 146 goals over two spells for the club, Tony Cottee. Tony Cottee was a boyhood supporter who attended the 1980 Cup Final as a fan and then went on to make his debut for the club on the 1st of January 1983 scoring against rivals Spurs. He went on to play another 212 for the club before joining Everton for a British transfer fee record at the time of £2.2m. During that time he and Frank McAvennie formed a great partnership which helped the club achieve our greatest ever league position of 3rd in1986. Cottee then returned for a second spell from Everton in 1994 and played until 1996 scoring a further 23 league goals for us before joining Selangor in Malaysia. During his time time at the club Cottee also represented England.We are delighted to welcome Alan Curbishley as the first guest of yet another new season of events. This event will take place on SATURDAY (hooray) the 5th October from 11am-2pm before the Ipswich Town game.

Born in Forest Gate, just a mile away from West Ham station, he started in our famous academy. He joined West Ham in 1974 and played through until 1979 making 85 league appearances and scoring 5 goals.

After ending his playing career whilst player manager at Charlton he remained their manager until 2006. He then became West Ham manager in 2006 and last to 2008, after he resigned from the club after players were sold without him knowing. This should be a really interesting Q and A as we can reflect on a playing and management career at the club.