West Ham are in the market to secure a huge sponsorship package which could see the club end its partnership with Betway ahead of expiration of the existing deal.
Betway, who have been the clubs main sponsor since 2015, were already in line to be replaced when the current agreement expires in at the end of the 2024/25 season, this is due to Government legislation likely to come into effect soon, which prohibits betting companies from being primary sponsors of football clubs.
However, reports suggest that West Ham could look to terminate the arrangement sooner – similar to the deal struck by Newcastle with Fun88 last year, whereby the existing contract was terminated early to enable the Magpies to partner with SAUDIA.
It is understood that the deal being sought after would be a full mega-package (as previously reported by ExWHUEmployee on Patreon) which would also include the naming rights to the Stadium, which could potentially be very lucrative for West Ham and be on par with the so called ‘big 6’ sides in the Premier League.
Although the current agreement with Betway sees West Ham hold the biggest sponsorship arrangements outside the ‘big 6’, it is still some way off muscling in, with Tottenhams agreement with AIA generating around 3.5 times more income.
To date there have been many frustrations in finding a naming rights partner for the London Stadium, with thr current owners LLDC even offering West Ham the opportunity to purchase the rights – which the club dismissed.
The looming change in the clubs main sponsor though could well open doors for potential partners to come forward, as the Stadium naming rights being part of a package could be seen to be far more attractive to larger investors.