West Ham‘s home the London Stadium could be finally set to have a naming rights partner, it has been reported.
The club and the LLDC, the owners of the stadium, have been in talks with a number of prospective sponsors for some time, in the hope to strike a deal that would generate millions for both the LLDC and our Hammers.
It has now been reported that Allianz are currently the front runners, although Stage Front are also contenders for the potential lucrative package.
The current leaders for the deal, finance giants Allianz, currently have the naming rights for the stadiums for Bayern Munich, Juventus, OGC Nice & Palmeiras – so the deal would be seen as a major coup for West Ham, as we look to grow our brand on the European stage.
“West Ham will be heavily involved in any negotiations with regards to a possible naming rights deal,” it stated in the Evening Standard.
“The venue, as well as the wider Olympic Park, is seen as an inviting prospect for what is an ever-expanding site 11 years on from being the centrepiece of the London Olympics.
“The LLDC said it would not comment on any prospective bids for the naming rights or any financials around a potential deal.”
ExWHUEmployee is pleased with the developments and will look to provide further information in due course, however he also stressed his relief that the name of the stadiuym wouldn’t be one that would be a source of embarrasment.
“I am pleased that the two leading names for the stadium rights don’t have any embarrassing connotations,” our club insider stated.
“There was always the fear we may be watching our home games in the dildo stadium, or at one point it was rumoured to be a tractor company.
“Allianz especially have sponsored some great stadiums across the world. However, the stadium has been called the London Stadium for a long time now and I think it most people’s head’s this is what it will remain as.
“The naming rights of stadiums is sadly another modern tradition which depersonalises football clubs and makes them corporate – and I wish clubs didn’t do it.”
The West Ham Way will keep fans up-to-date on the situation as it develops further, on The West Ham Way Patreon first and foremost.