West Ham have made a massive change to their transfer strategy this January.

As much as West Ham have a quality starting XI, it is obvious that they need to improve their squad. With just an injury or two it becomes painstakingly clear that their fringe players just are not good enough. 

Obviously, the club are keen to get rid of the deadwood in favour of young, exciting players who can provide some real competition. However, there is one position that West Ham really lack in. One position that they really do need to bring in is someone who can get into the starting line up, and it is a position that has haunted them for a long time now; they need a striker.

In recent years, Scamacca, Haller and Danny Ings have failed to provide the goals expected at the London Stadium, but is in an issue that has persisted even before they left the Boleyn Ground.

Heading into the January transfer window, it was believed that a striker was going to be top priority. While that may have been the case, it seems at this point that the attention has shifted away from signing a No.9.

Kalvin Phillips is expected to sign on loan in the coming 24 hours, with Ibrahim Osman being another player being linked with a move. 

It may be a case that Moyes believes that other positions need to be prioritised and that Bowen can do the job up top, or maybe it is because the club would rather spend big on someone in the Summer in order to make sure they are getting the best man for the job, as Football Insider reported that all of their top targets are outside of their limited budget.

Either way, things could certainly change in the last week of the window but, as it stands, it does not look like our Irons will be signing a striker this month.

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